Social Genie has a “Business owner mentality” we know your challenges, your pain points and your desires.  We provide a bespoke marketing strategy which directly aligns with your business goals and can be measured via Key Performance Indicators (KPI’s). For many clients we have even provided investment capital to help expand operations or execute acquisitions. 

We are your business partners, your consultants and can be your greatest friend. 

Why do you need a Business Consultant?

As a business owner who has run multiple businesses & helped many business owners from small one man bands to multi million pound enterprises, I had an epiphany….

“When you are working in your business, it is extremely difficult to work on your business”

This is where we can help you, don’t be disheartened it is very normal to struggle to see the big picture in your business, when working “Inside” your business.. 

Psychological Studies:

Overconfidence Bias  – As you are working “Inside” you business each & every day you may feel you “know everything” yet are still not getting the results you desire, this is called  “overconfidence bias” . The human brain naturally wants to conserve energy by using “shortcuts”. For example, Do you ever find when your driving you “switch off” and cant remember the journey?  That is because your mind is on autopilot. Now this can be ok for simple tasks which don’t change…such as your commute to work, but in the ever-changing business landscape, this can dangerous and lead to you losing your competitive edge. 

Story of a Social Genie Client:

Steven ran a large restaurant operation & didn’t upgrade his website or marketing strategy for 5 Years! In the past he had a “bad experience” with a web developer & thought “everyone knows where we are”. This was fine for a short period of time until one day Steven woke up & realised they had been consistently getting less bookings than usual and were now struggling to meet their overhead costs. 

What happened?

 It turned out a competitor just 15 minutes away had levelled up their digital marketing game & effectively “hijacked” his customers! However, it must be noted this was not done in any nefarious way, they just had better service, better branding and better marketing. Their sleek modern website, had low bounce rates & high conversion rates. While their “Omnichannel” digital marketing strategy had a very low Cost per Acquisition (CPA) and thus they could scale up their advertising budget in a profitable way. The company even had a video marketing content strategy, which captivating customers & really did make them stand out. The competitor restaurant was on a “Positive Success Cycle” , whereas Steven’s business was on a “Negative Success Cycle” .

Plot Twist?

The competitor in this case was a client of Social Genie….the opportunity cost Steven experienced severely impacted his business & he was actually acquired in the end by our client & Social Genie provided investment capital to help close the deal. 

 Our mission is to help you achieve A “Positive Success Cycle” so you don’t fall into the “Negative cycle by default”.

There is an old saying in business: “Your are either growing or dying” It is very difficult to coast.

CONTACT US TODAY

To find out what your doing right and wrong? and How we can help you?

What our clients say?