Influencer Marketing
Influencers
Why Influencers are the lifeblood of your brand?
- Improved word-of-mouth growth
- Increased number of industry expert reviews gained, (awareness, articles etc)
- Social Proof (More people will believe in your brand!)
These factors are essential in gaining customer trust and loyalty.
“ 92% of consumers trust word-of-mouth recommendations above all other forms of advertising. “Nielsen study
Started?
How to get started?
- Start with your brands message/audience (which will help you to define)
- Map the best-fit influencers for your business (Fitness, fashion, location) (We have close partnerships with over 250 in the U.K)
- Utilising our social engagement best-practices and you will reap the gigantic rewards!
Growth Strategy
Our 4 step Influencer Growth Strategy:
Step #1: We Define Your Audience
Know your target customer demographic and understand who impacts how they discover and buy your product/service.
This is a crucial step in kicking off any influencer effort.
Step #2: We Discover the Right Influencers for you.
Being influential is all about context. We will search our database to find the right people who share content that can impact your business or your buyer’s decision making process.
Step #3: We Create a Custom Influencer campaign.
We know our influencers every move and most importantly what their audience is up to. We use this information to create a bespoke campaign for you using multiple influencers so your product/service is perceived to be “everywhere” this is how brands go viral.
Step #4: We Track Your Results
We keep track of the campaign effectiveness throughout and use a series of influencers to maximise growth.
“Influencer marketing campaigns demonstrated a 6-to-1 return on investment. These influencer campaigns included sponsored blog posts, influencer-driven content and social syndication.”
Study by Burst Media