Email Marketing
Email marketing brings in £35 for every £1 spent
Email is essential to any business for building brand, loyalty and trust.
Email brings in £35 for ever £1 spent.
(according to a study by Statista)
An informed email marketing strategy is essential to a successful campaign.
No longer can businesses just do “Mass email blasts!” . The right audience for each email campaign must be carefully selected using informed data. With the right content, at the right time of day for maximum results. Customers are demanding hyper-personalisation of emails, based on individual buying behavior & demographics.
Lists/Subscribers
This make your email marketing more effective, and also help you to keep your database GDPR compliant.
Email with Artificial Intelligence (AI)
The future is now, Artificial Intelligence (AI) is already helping marketers by serving personalised content on a larger scale, reducing campaign production times, and enabling them to boost engagement and revenues.
No longer just Segmented audiences, we can now achieve true individualisation.
We know that Barry likes fishing, Carp fishing to be exact and he loves offers on fishing tent/rods specific to him!
True personalization enables us to:
- Personalize content to an audience of one, i.e). Barry or Sarah.
- Understand the real-time tastes and interests of each consumer
- Be continuously updated based on user
“Businesses who use AI to drive marketing will gain £1.2 trillion per annum from those who don’t.”
Forrester Research
Testing & Reporting
Which text works better? Which call to action achieves the best response? Which colour scheme yields the most conversions?
We spilt test multiple custom email templates in order to achieve maximum results and make sure your campaigns get better & better!
At Social Genie we are results driven! We’ll dive into the analysis of each campaign and let you know what worked, what didn’t, and how much revenue each generated.
Expect thorough, accurate reporting that gives you all the insights your business needs.
Our team at Social Genie is certified in leading email nurturing tools such as Hubspot (great for small businesses) and Adobe Marketo the most powerful platform on earth used by Amazon and Fortune 500 companies.
