Google Adwords/Analytics
Be visible in the world’s largest search engine
Google Adwords
Google Ads or Pay Per Click (PPC) has the power to drive engaged leads to your website via “intent based” search. Other advertising strategies “push out” marketing messages to people who are most likely not ready to buy yet, whereas Adwords allows you generate “inbound” traffic based on keywords a prospect searches for. Google is the worlds largest search engine and over 90% of desktop searches happen via the platform…Bing who?
Why Google Ads?
Here are 4 reasons why Google Ads should be part of your toolkit.
1. For every $1 spent on the Google Ads platform, brands make up to $2 on average (Source)
2. Online ads increase brand awareness by 80% (Source)
3. More than 7,000,000 advertisers use Google Ads PPC (Source)
4. Two in five small-to-midsize businesses are running a PPC campaign (Source)
5. 33% of people click on search ads because of how relevant the ad is to their search (Source)
The goal of any advertising campaign is to generate a Return on Investment (ROI). This can be accomplished by first defining your customers lifetime value (CLV) and then generating a Cost per Acquisition (CPA) which is lower than this. This is a major challenge for many businesses but one which we help to solve through extensive A-B testing of ad creative/copy, targeting and Conversion Rate Optimisation (CRO).
Google Ads (PPC) can put your business at the top of page one of Google fast…it’s that simple. SEO does a similar thing but is a long-term strategy, taking months before you see any real effect from technical optimisation, high quality content and link building.
Every marketing campaign & advert is unique but here is some data on budgets & costs.
1. Small to medium-sized companies spend between $9,000 and $10,000 per month on average on Google Ads (WebFX, 2020)
2. The average cost-per-click for a Google search ad is $2.69 (WebFX, 2019)
3. The average cost-per-click for a display ad on Google is $0.63 (WebFX, 2019)
Full control of search terms and budgets
At Social genie our unique software provides you with a highly accurate insight into search terms, adverts and campaigns so we can understand whats working and what isn’t.
You can easily set a limit on how much you want to spend – both in your total budget and per click.
Google Display advertising
AdWords advertising gives you the opportunity to advertise even more widely via Google’s Display network (banner advertising on several million websites!) and via Google Shopping and on YouTube.
Google AdWords at Social Genie
Our Social Genie consultants have a number of certifications within Google AdWords, ranging from basic ones all the way to product-specific certifications such as search/display/mobile etc.
We agree advertising goals with you.
New leads? More traffic? More sales? We measure everything via Google Analytics to set relevant conversion goals.
We then analyse which search words exist in the “market”. This is combined with the search volume for different search words, expected click prices, and what the competition is.
Sometimes AdWords isn’t the right solution for a company, in which case we recommend other channels.
We work closely with our customers. First we agree advertising goals with the customer. Is it new leads? More traffic? More sales? Everything can be measured via Google Analytics, and we set up relevant conversion goals.
Then we analyse which search words exist in the “market”. This is combined with the search volume for different search words, expected click prices, and what the competition is.
We group campaigns according to business and product areas and regularly optimise based on which ads/search words work and which don’t. We always stay focused on ROI and price per conversion per ad.
Google AdWords – Client Process
- 1. Client Meeting – Here we will discuss your overall business objectives and gain an understanding into the your expectation with Google AdWords as well as having Social Genie as a partner.
- 2. Account Review/Setup – We then review your account performance which allows us to make informed data driven decisions about the correct strategy moving forward.
If you don’t have an account we will set you up!
3. Account audit
By auditing your AdWords account, it enables us to evaluate if any ad spend is being wasted and which areas require improvements first.
We will look at:
- Account structure
- Bidding
- Ad scheduling
- Quality score
- CTR
- Ads
- Keywords
- Settings
4. Competitor research
With our clever software, we can gain an insight into who you are competing against within the search results.
By highlighting the competitors, we can see what sort of keywords they are bidding on and adjust your strategy accordingly.
5. Keyword Research
After we gain an understanding of how your business operates we will look into the relevant keywords which we believe will be the most effective for achieving your objectives.
6. Campaign Building
The next step is to create and setup the campaigns, using the your defined budget, we will then build the campaign most relevant to your requirements.
7. Optimisations
Once a campaign is up and running, we not just start the campaign and let it run! We will monitor data on how the campaign is performing in order to make ongoing adjustments and ensure KPIs are achieved.
8. Reporting
We report on all actions that are taken and how the campaign is performing. Usually on a monthly or weekly basis depending upon your needs.