Video Marketing 

Video is no longer an option extra for your marketing, it’s an integral part of it. Videos increase brand engagement, build connections and can be used to drive conversions. According to one study, Video posts get 48% more views, this is because users engage more with video and thus the social media algorithms favour this style of content. Hyper growth platforms such as TikTok have built as a pure video platform and they have now reached over 1 billion monthly active users. At Social Genie, we find even the process of planning and creating a slick promotional video really helps to define the core brand message and value proposition which vital for business success. 

“9 out of 10 viewers said that they wanted to see more videos from brands and businesses.” – Hubspot

Videos that are up to 2 minutes long get the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have a long video and people make it past 6 minutes – there are hardly any drop-offs in engagement.

Video is your shop window

“Video is your shop window, captivate people” – Ben at Social Genie

Recent Video Marketing Clients

At Social Genie we like to say “Video is your shop window”, this is how you can showcase your brand, your style, your values. They say a picture shows a thousand words, while in that case Video must show 1 million words! Rather than tell people what makes your brand or business special…show them. But it’s not just about a slick social media video, there are many video types from animation videos, to testimonials, talking head style presenter videos and much more, here are some of our favourites below;

– Screen Capture/Animation Videos (for those who don’t like being on camera!)

– Classic “Talking Head” style Videos(Presenter Style)

– Story Videos (watch out Hollywood)

– Documentaries (Netflix Style)

– Advertisements

– Social Media Content (Instagram/Facebook/TikTok)

– Testimonial Videos

– “Get to know the team” Videos

– Product Showcase Videos

– Youtube Videos

– Podcast style.

At Social Genie, Video is not just an optional extra, we are video marketing specialists with vast experience creating hundreds of high quality promotional videos for brands all over the world. These aren’t just IPhone videos (that would be much easier!) we have professional “TV Style” Camera equipment, Lighting, Best in class microphones, Hollywood editing software and the skills to put it all together for you. From brainstorming initial ideas, to storyboarding, defining camera angles, script writing and even hiring models and actors to create something special.

How to Create a Marketing Video..and why?

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