Video Marketing 

Video is no longer an option extra for your marketing, it’s an integral part of it. Videos increase brand engagement, build connections and can be used to drive conversions. According to one study, Video posts get 48% more views, this is because users engage more with video and thus the social media algorithms favour this style of content. Hyper growth platforms such as TikTok have built as a pure video platform and they have now reached over 1 billion monthly active users. At Social Genie, we find even the process of planning and creating a slick promotional video really helps to define the core brand message and value proposition which vital for business success. 

9 out of 10 viewers said that they wanted to see more videos from brands and businesses.” – Hubspot

Videos that are up to 2 minutes long get the most engagement. There is a significant drop in engagement for videos after 2 minutes. However, if you have a long video and people make it past 6 minutes – there are hardly any drop-offs in engagement.

Video is your shop window

“Video is your shop window, captivate people” – Ben at Social Genie

Recent Video Marketing Clients

At Social Genie we like to say “Video is your shop window”, this is how you can showcase your brand, your style, your values. They say a picture shows a thousand words, while in that case Video must show 1 million words! Rather than tell people what makes your brand or business special…show them. But it’s not just about a slick social media video, there are many video types from animation videos, to testimonials, talking head style presenter videos and much more, here are some of our favourites below;

– Screen Capture/Animation Videos (for those who don’t like being on camera!)

– Classic “Talking Head” style Videos(Presenter Style)

– Story Videos (watch out Hollywood)

– Documentaries (Netflix Style)

– Advertisements

– Social Media Content (Instagram/Facebook/TikTok)

– Testimonial Videos

– “Get to know the team” Videos

– Product Showcase Videos

– Youtube Videos

– Podcast style.

At Social Genie, Video is not just an optional extra, we are video marketing specialists with vast experience creating hundreds of high quality promotional videos for brands all over the world. These aren’t just IPhone videos (that would be much easier!) we have professional “TV Style” Camera equipment, Lighting, Best in class microphones, Hollywood editing software and the skills to put it all together for you. From brainstorming initial ideas, to storyboarding, defining camera angles, script writing and even hiring models and actors to create something special.

How to Create a Marketing Video..and why?

We are your Business partner, your Consultant and can be your greatest friend

What our clients say?

The guys from Social Genie were fantastic! So professional and really understanding of my business needs. Since working closely with our business with have increased our customer base by 4X and lowered our customer acquisition costs. Our customer lifetime value has also increased and we are now expanding internationally. 

Ray Ho

Client: My Sports Injury (Website)
U.K’s  leading Physiotherapy Clinic.
Notable Customers: Olympic athletes and Football stars. 

Plan:

  • Video Marketing,
  • Digital Advertising Strategy
  • Business Consulting for scaling. 

Result: Customer base increase by 4x, Lower Customer Acquisition Costs and Increased Customer Lifetime value.  Advice and inspiration provided for company’s international scaling ambitions. 

 

I loved the one to one consultation, it was realistic and allowed me to set achievable target for my business. Social Genie created a bespoke plan, which helped to increase our website traffic by 10 times from 10,000 visitors per month to 102,000 per month. Our Pinterest also reached over 4.3 million monthly viewers and Social Genie provided investment to help us enter new markets. 

Christine

Client: Town and Tourist Travel (Website)
One of the leading Travel blogs & Bespoke agencies for US travel.

Plan:

  • Content Marketing Strategy: Recruitment of 65 Writers and 600 Blog posts created.  
  • Software Tools: Travel Calculators, Customer Maps and Web Development. 
  • Social Media Growth: Pinterest 0 to 4.3 million monthly viewers. 
  • Investment Plan and Capital Provided. 

Result

Website Traffic increased by 10X from 10,000 visitors per month to 102,000 visitors per month. Social Media Growth: Pinterest 0 to 4.3 million monthly viewers. Travel Bookings Increased by five times and revenue per user (ARPU)  increased substantially. 

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07432044543