About Us
We are a team of digital experts based in Manchester,
who are bound by a passion for helping businesses
fulfil their dreams and desires.
Our multitalented team consists of Digital advertising strategy experts, creative Videographers, Google Gurus, Financial Specialists, Data Analysts & Web/App Software engineers. We have vast experience bringing success to businesses and genuinely have a desire to make our clients succeed.
Social Genie has a “Business owner mentality” we know your challenges, your pain points and your desires. We provide a bespoke marketing strategy which directly aligns with your business goals and can be measured via Key Performance Indicators (KPI’s). For many clients we have even provided investment capital to help expand operations, improve technology and execute acquisitions.
We are your business partner, your consultant and can be your greatest friend.
Discovery - Getting to know your business.
Once you contact us, one of our experts will visit your business for the 1-1 consultation. They will really get to know your business pain points and ambitions. Whether that be to acquire new/more customers, grow your social media presence or improve your brand as a whole.
Bespoke Digital Strategy
We then create a bespoke digital strategy which includes professional video & online advertising campaigns, to grow your business and make you stand out over competitors.
Results tracking (Data Analytics)
We will then track the data from campaigns and constantly tailor them to suit your needs and achieve the best ROI (Return on investment) for you! Amongst the ever-changing competitor landscape.
Our goal is to achieve your goals!
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Recent Video Marketing Clients
We like to say “Video is your Shop window”, this is how you can showcase your brand, your style and your values. According to one study, Video posts get 48% more views, this is because users engage more with video and thus the social media algorithms favour this style of content. Video is also a powerful tool for educating potential customers and can help drive conversions.
At Social Genie, Video is not just an optional extra, we are video marketing specialists with vast experience creating hundreds of high quality promotional videos for brands all over the world. These aren’t just IPhone videos (that would be much easier!) we have professional “TV Style” Camera equipment, Lighting, quality microphones, Hollywood editing software and the skills to put it all together for you.
From brainstorming initial ideas, to storyboarding, defining camera angles, script writing, creative direction and even hiring models/actors from our network to create something special for you. Now if this sounds like you will need a Hollywood budget to work with us, don’t fear, we work smart and are very cost effective. Our brands see between 2x and 3x return on investment (ROI) on average from our promotional videos and we create “evergreen” content which can be reused multiple times over. To find out more about our Video offering click the button below.
Our Snowball Process
This is what you pay for?
We define your ideal customer persona and then create a hyper personalised, highly targeted campaign. Our goal is to meet your ideal customer in the right place, at the right time, with the right content they value most.
We then nurture your leads & “A/B test” all aspects of the campaign from; ad copy to brand messaging and targeting in order drive down your Cost per Acquisition (CPA) and capture your first wave of new customers.
The customer journey doesn’t end after a purchase or signup. We then implement tactics to drive our three R’s “Repeat purchases, Retention and Referrals.” Customers move up the value ladder through up-sells and increased emotional connection with your brand. These customers turn into brand advocates, which ultimately increases Customer Lifetime Value (CLV) & referrals.
This is what you Get!
Our analytics track this entire process which ensures a data driven approach to results.
We then implement retargeting & “lookalike” audience campaigns to further define the cycle & scale up what works.
What makes us Unique?
- Professional Digital Strategy – We provide professional Digital Strategy & expertise, at a fraction of the price compared with office based social media agencies that have large overheads.
- Your Local Digital Consultant – We don’t hide behind computers, one of our expert team will visit your U.K business and give you a free consultation on how we can help you. If your one of our global clients, we are happy to hop onto zoom for a face to face chat, no more frustrating email only contacts.
- Video Marketing Specialists – For most marketing firms, Video is an optional extra, but for us it’s a speciality. Studies show that 54% of consumers want to see more video content from a brand. In addition, eight out of ten users have purchased a product having watched the brand’s video.
- Unique Software tools – We use a variety of advanced software tools which will help you to “shortcut” your way to increasing your customer base in a fraction of “normal” time it takes. We even allow you to “spy” on your competitors and see which advertising they are running!
- We are passion fuelled and actually care – In this cold, robotic world we live in, finding a consultancy which genuinely cares is hard to come by…but for us it’s in our DNA. Our “Business owner mentality” aligns us direct with your needs, wants and desires, we can’t help but care about the process and outcome.
What our clients say?
The guys from Social Genie were fantastic! So professional and really understanding of my business needs. Since working closely with our business we have increased our customer base by four times and lowered our customer acquisition costs. Our customer lifetime value has also increased and we are now expanding internationally.
Ray Ho
Client: My Sports Injury (Website)
U.K’s leading Physiotherapy Clinic.
Notable Customers: Olympic athletes and Football stars.
Plan:
- Video Production and Marketing.
- Digital Advertising Strategy
- Business Consulting for Scaling.
Result: Customer base increase by 4x, Lower Customer Acquisition Costs (CPA) and Increased Customer Lifetime Value (CLV) . Consultation provided for company’s international scaling ambitions.
I loved the one to one consultation, it was realistic and allowed me to set achievable target for my business. Social Genie created a bespoke plan, which helped to increase our website traffic by a staggering 10 times from 10,000 visitors per month to 102,000 per month. Our Pinterest also reached over 4.3 million monthly viewers and Social Genie provided investment to help us enter new markets.
Christine
Client: Town and Tourist Travel (Website)
One of the leading Travel blogs & Bespoke agencies for US travel, very similar to Travel and Leisure ($4 Billion Valuation).
Plan:
- Content Marketing Strategy: Recruitment of 65 Writers and 600 Blog posts created.
- Software Tools: Travel Calculators, Customer Maps and Web Development.
- Social Media Growth: Pinterest 0 to 5.3 million monthly viewers.
- Investment Plan and Capital Provided.
- Merger and Acquisitions (M&A) Strategy.
Result
Website Traffic increased by 10X from 10,000 visitors per week to 102,000 visitors per week. Social Media Growth: Pinterest 0 to 5.3 million monthly viewers. Travel Bookings Increased by five times and revenue per user (ARPU) increased substantially.
Who do we help?
Professional strategy and help, no matter what the size of your business. We operate across multiple industries and have worked with leading brands such as Harley Davidson ($5 billion company). In addition, we have vast experience in the Technology, Fintech and Investment Industry. Previous projects involve in-depth data analysis and marketing content creation for leading hedge funds, Family offices and asset management firms with over $16.4 billion in assets. In addition, we have done video promotions for companies going public via IPO (Initial Public Offering) on the London and New York Stock Exchange. Our Investment analysis and writing has been featured on Yahoo Finance, Forbes, Seeking Alpha and many more.
We are your business partner, your consultant and can be your greatest friend.
Reach out to us
Call Us
07432044543