Facebook Ads vs Google Ads Comparison,
Timestamps👇
0:00 – 0:33 – Intro
0:34 – 1:44 – Google Ads
1:45 – 2:38 – Facebook Ads
2:39- 3:26 – Better ROI?
3:27 – 4:13 – Facebook Targeting Pixel
4:14 – 6:11 – Advert Types
6:12 – 8:06 – Facebook Ads vs Google Ads
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Google Ads is the best platform for “Intent Based Search”, these are users looking for a specific product or service. This is most vital at the consideration & decision stage of the buyer journey. Facebook adverts are best for interest targeting, you can target via really granular interests such as “Digital Marketing”, “Pets” and even income levels. The Facebook platform is easier to use & get started with, and has some incredible targeting features which can be obtained via data from the Facebook pixel.
This can be used to create “Lookalike” and custom audiences. The ROI for Google Ads and Facebook ads, depends heavily on the niche, keywords, ad types etc. However, from our client experience we have gotten a lower CPC on Facebook adverts, but higher conversion via google ads. #Facebook #Google #ads
Extra Sources:
https://blog.hubspot.com/marketing/facebook-ads-vs-google-ads https://www.wordstream.com/facebook-vs-google https://www.lyfemarketing.com/blog/google-ads-vs-facebook-ads/ https://www.impactplus.com/blog/google-ads-vs-facebook-ads
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