Digital Advertising Strategy
Timestamps:👇
0:00 – 2:22 – Why you need a Digital Ad Strategy?
2:23 – 3:22 – Create a Customer Persona
3:23 – 3:53 – Identify Metrics, Goals & KPI’s
3:54 – 5:19 – Targeting Demographics
5:20 – 6:40 – How to determine an ad budget?
6:41 – 7:47 – Create engaging ad copy
7:48- 8:55 – How to A/B Test Campaigns
8:56 – 11:12 – How to calculate ROAS?
#digital #ads #marketing Digital Advertising Course, Digital Advertising 101, Digital Advertising for beginners, Digital Advertising channels Extra Sources: https://iopscience.iop.org/article/10.1088/1757-899X/407/1/012183/pdf https://d1wqtxts1xzle7.cloudfront.net/73855185/Consumer_attitudes_and_interactive_digit20211029-2831-16e33bx-with-cover-page-v2.pdf?Expires=1648157507&Signature=FZXlxrna7qmDClqgweiwHfH0KKLldmEA8D3R3UXffX8B~-CspiArrj2mTHDMBo4W6FFl7d~Vi6syFDT5~kYTTRLmFjB-eDl5k~IQjvS4b7qxqeCJGE-XunIukuYepT1uaZh0Zkiq~eHrLLjJ1y~YED8ecnEGp0K~bR5F26g9nLffUMWfP1APR8fI72YaCXxOgiqzys9ZkahBIEuNX9wBbPkjuCNvZy1IBvDhzcZmQcHPuRfZaHcZ~uq5cixRUu8qBoueoAS~YR98gWwhy0bml2carmHeLPuISak~xVBRsgq26GT-8sCEuVBKtZUcFoX-Csimay1RcE6Vpo8lL7PssA__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA https://www.tandfonline.com/doi/abs/10.1080/02650487.2019.1642015 https://www.digitalmarketer.com/digital-marketing/digital-advertising-strategy/
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