How to Grow a Podcast? | Zero to 1 Million Downloads Case Study
How to Grow a Podcast in 2022? Time Stamps:đ
0:00 – 1:12 – Growing a Podcast
1:13 – 3:02 – Why you should start a Podcast?
3:03 – 4:19 – 1. Podcast Niche SEO 4:20 – 5:00
2. Publish Consistent 5:01 – 5:39
3. Collab with Podcasters 5:40– 6:34
4. Focus on Quality & Engagement 6:35 – 7:43
5. Monetise Podcast Direct Need help with your marketing?
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Why Start a Podcast?
- 55% of People have listened to a podcast (US Citizen Study)
- 37% listen monthly, 24% listen weekly. – Statista
- 94% of podcast listeners tune in while doing other tasks This is according to an article published on the BBC.
- The most common tasks people do while listening include chores (61%), exercising, shopping, and running errands. 38% of podcast listeners purchase products mentioned in podcasts (higher ROI than other marketing channels)
- Podcasts are especially effective at engaging âad avoidersâ According to the BBCâs Audio: Activated study, âad avoidersâ showed 22% higher engagement, emotional intensity, and memory encoding when listening to podcast brand mentions than TV brand mentions.
- They allow a deeper connection to be achieved with the audience, especially for long form videos
 Podcast statâs Tip 1. Choose a Valuable Podcast Niche To create successful content you need to choose a niche in which you can help people to solve a problem or entertain them (Ideally both). For Example: Investing Podcast, Teaches people how to invest & keeps them up to date with the stock market. Marketing Podcast, helps digital marketers etc. Gym Podcast – Nutritional & exercise info. Remove Ego, from situation. #podcast #growth #marketing ….. Sources; https://startupbonsai.com/podcasting-… https://www.smallbizgenius.net/by-the… https://www.omnicoreagency.com/podcas…
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